I would like to tell you about shopping in the United
Marks & Spencer is Britain's favourite store.
Tourists love it too. It attracts a great variaty of customers from house wives
to millionaires. Princess Diana, Dustin Hoffman and the British Prime-minister
are just a few of its famous customers. Last year it made a profit of 529
million pounds. Which is more than 10 million a week.
It all started 105 years ago when a young Polish immigrant
Michael Marks had a stall in Leeds market. He didn't have many things to sell:
some cotton, a little wool, lots of buttons and a few shoelaces. Above his
stall he put the now famous notice: "Don't ask how much - it's a
penny." Ten years later he met Tom Spencer and together they started Penny
stalls in many towns in the North of England. Today there are 564 brances of
Marks & Spencer all over the world: in America, Canada, Spain, France,
Belguim and Hungary.
The store bases its business on 3 principals: good
value, good quality and good service. Also, it changes with the times; once it
was all jumpers and knickers. Now it is food, furniture and flowers as well.
Top fashion designers advice on styles of clothes. Perhaps, the most important
key to its success is its happy well-trained staff. Conditions of work are
excellent. There are company doctos, dentists, hairdressers, etc. And all the
staff can have lunch for under 40 pence.
Suprisingly tastes in food and clothes are
international. What sells well in Paris, sells just as well in Newcastle and
Moscow. Their best selling clothes are: for women - jumpers and knickers (M
& S is famous for its knickers); for men - shirts, socks, pyjamas, dressing
gowns and suits; for children - underwear and socks. Best sellers in food
include: fresh chickens, vegetables and sandwiches, "Chicken Kiev" is
internationally the most popular convience food. Shopping in Britain is also
famous for its Freshfood. Freshfood is a chain of food stores and very
successful supermarkets which has grown tremendously in the twenty years since
it was founded, and now it has branches in the High Streets of all the towns of
any size in Britain. In the beginning the stores sold only foodstuffs, but in
recent years they have diversified enormously and now sell clothes, books,
records, electrical and domestic equipment. The success of the chain has been
due to an enterprising managment and to attractive layout and display in the
stores. It has been discovered that impulse buying accounts for almost 35 per
cent of the total turn over of the stores. The stores are organized completly
for self-service and customers are encouraged to wander around the spaciously
laid out stands. Special free gifts and reduced prices are used to tempt
customers into the stores and they can't stand the temptation.
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