1. Mission Statement
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3
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2. Industry Analys
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4
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3. Marketing Plan
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5
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4. Expenses
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6
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5. Break-Even Analysis
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9
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6. Cash Flow Projektion
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10
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7. Organisation Plan
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11
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Mission Statement
Our consumers are all firms and organizations, which use computers, everyone, who needs office software and also home computer users. Our partners: Firms, which create the software for at home and office, distributors of the firms-manufacturers of
inventory materials and
internet Providers. Service of our firm: recomendation for
purchase of computer, protection and rescue computer viruses, teaching to
computer's using, selling and installing programs, consultation about the
computer's modernisation. The activity of firm will be distributed in Rostov region.
Main idea of our Firm:
"We'll make computer easy for you". We'll help people to find
themselves in the computer and software world. The basic technology: the individual work with each customer. Image
of the company: with the help of advertising we consider to create image of the
solid company, working with firms and the private persons.
Industry Analysis
Computer sales grew by 14 % over 1996.
The selling of the programs has increased in
1997 by 15.3 %. The receipts of realization of the programs have
grown on 13-17 %. In Russia the growth of sale of the company "Vist" in 1996 has left 23 % in comparison
with 1996.
About 40-60 % of new firms have
appeared in our industry in the last three years. The
main three competitors have appeared for the last 2-5 years.
The main competitors are "Informatika", "Computer-engineering" and "Gendalf".
Recently have been introducted internet-services and many new programs.
Our business is better than business
of our competitors
because: we give our buyer two completely new services, which
should result that from
us in our customers buying other kinds of services,
which our competitors render. For reason of rendering of initial service
(advice at a choice of the computer) the buyer not only will trust our firm,
but also will depend on it.
The greatest force has our main competitor "Informatika". It for a long time was in the market and has additional
advantages by sale of our services, since is also seller of computer
engineering. The buyers frequently buy the programs simultaneously with
purchase of the computer. The other main competitors have only one advantage, that they have been in the market for a
long time and
have usual reputation.
Marketing Plan
The characteristic of our basic buyers:
·
Home computer
users. Financial condition above
the average. Style of life: employed by work. Education is not technical. An educational level
rather high, most likely a
university, college or institute degree. Reason of purchasing: purpose to
purchase the computer at absence of the information about its required properties or problem with
the already bought computer.
·
Organisations. Average or large enterprise. Reason of purchasing: purpose
topurchase some computers and software.
At our competitors main goods is not sale of such
services, which we are going render. The basic customer of our competitors are
firms, using in the work the specialized programs. The basic advantage of our
competitors that they for a long time have left on the market. Also our
competitors sell
computers and many different programs. Advertising our competitors
not designed for the initial customer. The advertising is distributed in
the specialized newspapers and magazines about existence of which the beginner
in the computer world (newspapers " That, Where, How mach. Computers and Office' technique." and "Server").
Positioning our competitors:
Our Customers are the
people or
organizations, which are going for the first time to get the computer or have
got it recently.
At us services will buy because of many number of advertising in those journals, TV and radio programs , which are designed first of
all for the inexperienced buyer. Our advertising will designed for a wide audience and will plase in the popular local editions, radio
and outdoor advertising.
Our publicity: free-of-charge consultation on the
phone, participation in exhibitions, edition of the inexpensive brochures with
the basic information on computers, their device and basic programs.
Expenses
Fixed Costs:
Rent and utilities: 5000p/month
Salaries: 11000/mo
Printing/Promotion/Advertising: 5000
(1-st six month 10000)
Office Supplies: 270/mo
Legal and License: 5000/year
(year=December)
Main computer and software
amortisation: 1100/mo
Variable costs
Product costs= labour cost per job +
man'license
Specialist’s wages: 20/hour
License: 210/man
Each of man can worked: 175hour/mo
Product costs: 22/unit
Selling Prise = 50/hour
Main Investment From Owner = 200000p
Initial Iinvestment at office'
equipment = 55000p from main investment
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|
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Forms of costs
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Number
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Cost of
number
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Total costs
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Apartament
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Rent
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1
|
5000
|
5000
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Total:
|
|
|
5000
|
|
|
Equipment
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|
Computer
table
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4
|
715
|
2860
|
Office
table
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2
|
1500
|
3000
|
Working
chair
|
6
|
600
|
3600
|
Customer
chair
|
8
|
300
|
2400
|
Divan
|
1
|
1500
|
1500
|
Xerox
|
1
|
2300
|
2300
|
Cash
desk
|
1
|
2000
|
2000
|
Journal
table
|
1
|
420
|
420
|
Air-conditioner
|
1
|
3000
|
3000
|
Phone
|
2
|
250
|
500
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Bookcase
|
1
|
650
|
650
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Safe
|
1
|
5000
|
5000
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Lavatory
|
1
|
5000
|
5000
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Other
software
|
1
|
10000
|
10000
|
Main
computer
|
1
|
12000
|
12000
|
Working
computer
|
4
|
6000
|
24000
|
Standart
software
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4
|
5000
|
20000
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Total:
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|
|
98230
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|
|
Personel
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|
President
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1
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5000
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5000
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Vice
President
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1
|
3500
|
3500
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Sekretary
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1
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3000
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3000
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Total:
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|
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11500
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Break-Even Analysis
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|
|
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Fixed
costs:
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23000
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Break-Even:
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32000
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|
|
|
|
|
|
|
Sales
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VC
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FC
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TC
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Sales/p
|
Break-Even
|
0
|
0
|
23000
|
23000
|
0
|
32000
|
|
150
|
3300
|
23000
|
26300
|
7500
|
32000
|
|
200
|
4400
|
23000
|
27400
|
10000
|
32000
|
|
250
|
5500
|
23000
|
28500
|
12500
|
32000
|
|
300
|
6600
|
23000
|
29600
|
15000
|
32000
|
|
350
|
7700
|
23000
|
30700
|
17500
|
32000
|
|
450
|
9900
|
23000
|
32900
|
22500
|
32000
|
|
550
|
12100
|
23000
|
35100
|
27500
|
32000
|
|
650
|
14300
|
23000
|
37300
|
32500
|
32000
|
|
750
|
16500
|
23000
|
39500
|
37500
|
32000
|
|
850
|
18700
|
23000
|
41700
|
42500
|
32000
|
|
870
|
19140
|
23000
|
42140
|
43500
|
32000
|
|
Cash Flow
Projection
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|
Jan
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Feb
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Mar
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Apr
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May
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Jun
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Jul
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Aug
|
Sep
|
Oct
|
Nov
|
Dec
|
|
Comulative
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0
|
150
|
200
|
250
|
300
|
350
|
450
|
650
|
750
|
850
|
870
|
|
Begining
Cash
|
200000
|
102730
|
132300
|
111630
|
92360
|
74490
|
47020
|
27350
|
21480
|
18410
|
18140
|
20670
|
|
Income
|
|
|
|
|
|
|
|
|
|
|
|
|
Product
Sales
|
0
|
7500
|
10000
|
12500
|
15000
|
17500
|
22500
|
27500
|
32500
|
37500
|
42500
|
43500
|
|
Equipment
|
66000
|
11000
|
0
|
0
|
0
|
11000
|
11000
|
0
|
0
|
0
|
0
|
0
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Expenses
|
|
|
|
|
|
|
|
|
|
|
|
|
Rent
and utilities
|
5000
|
5000
|
5000
|
5000
|
5000
|
5000
|
5000
|
5000
|
5000
|
5000
|
5000
|
5000
|
Office
salaries
|
11000
|
11000
|
11000
|
11000
|
11000
|
11000
|
11000
|
11000
|
11000
|
11000
|
11000
|
11000
|
Print/Prom/Advertising
|
10000
|
10000
|
10000
|
10000
|
10000
|
10000
|
5000
|
5000
|
5000
|
5000
|
5000
|
5000
|
Office
supplies
|
270
|
270
|
270
|
270
|
270
|
270
|
270
|
270
|
270
|
270
|
270
|
270
|
License
|
5000
|
0
|
0
|
0
|
0
|
0
|
0
|
0
|
0
|
0
|
0
|
5000
|
Product
costs
|
0
|
3300
|
4400
|
5500
|
6600
|
7700
|
9900
|
12100
|
14300
|
16500
|
18700
|
19140
|
|
Total Cash out
|
31270
|
29570
|
30670
|
31770
|
32870
|
33970
|
31170
|
33370
|
35570
|
37770
|
39970
|
45410
|
|
Mountly
in/out-flow
|
-97270
|
-33070
|
-20670
|
-19270
|
-17870
|
-27470
|
-19670
|
-5870
|
-3070
|
-270
|
2530
|
-1910
|
|
End
Cash
|
102730
|
132300
|
111630
|
92360
|
74490
|
47020
|
27350
|
21480
|
18410
|
18140
|
20670
|
18760
|
Organisation
Plan
Our firm forms as
the small enterprise, in which 6 persons work: the president, vice-president,
secretary, three experts.
The organisation structure of our
Firm:
The president - Massourenkov
Vladislav. He has higher economic education RSU on a speciality marketing
and managment. At the enterprise will wotking with
the basic organizational questions, advertising, marketing.
The vice-president
- Tovstolutckaia Larisa. Has higher economic
education and correspondens diploma of
applied mathematics. At the enterprise will
messages accounting, to replace the president during his
absence. Also will be the expert in the accounting programs.
The secretary. Has
higher education . Knows English language and owns work on the
computer. Will working with the time-table of work, writing of the checks, to work on the telephone, conduct under the diagrams of
work of the experts.
The experts are the
workers with higher education on a speciality the applied
mathematics. Free possession of the computer. Each of the
experts will specialize on one of directions of work:
· Operating systems and set-up of the computer.
· The graphic programs and networks.
· Office programs.
The personnel
begins to work in firm already with large initial preparation. Further increase of qualification will occur gradually during work.
For increase of
quality of work participation of the personnel in the profit is planned.