Designing a website for a new company "Grand Record" cinema
Table of content
Table of content
Introduction
Business background
Website functions
Future Industry Developments
Payment system
Internet Security and Legal Concerns
Copyright
Trademark
Patents
Financial Plan
Conclusion
References
Introduction
In our days, time goes very fast, and people like to spend
their weekends going to another world, movie world. Today, in Malaysia
population consist of 24,425,000 people, all of them every weekend people stand
in line for a cinema ticket but, since business to consumer e-Commerce on the
Internet is an area of rapid development, the line become decrease. Today, in
Malaysia, the most famous in cinema industry it is Golden Screen Cinema and it
wishes to use e-commerce as a sales and promotional medium.
In this assignment, authors create own Cinema "Grand
Record" and according to the Golden Screen Cinema authors design a website
with electronic commerce enabled functions that is to be the main thrust of a
business plan. And also authors try to explain:
The implications of E-Commerce approaches for Business
Strategies.
Explain the ethical issues and legal implications of
E-Commerce solutions.
Security issues from a business.
Discuss areas in which standards are emerging.
Business background
Grand Record (G. R) is the biggest cinema industry in
Malaysia which has above 20 screen cinemas in a Pavilion shopping with the 3000
seats and another 50 screen in other Megamall in Malaysia.
Grand record plans to build a strong Marketing position in
the Cinema Industry. Their partner wills the biggest Banks in Malaysia such as
Maybank and CIMB which represent sales, and finance areas respectively, these
banks will allowed all types of visa card which help in e-payment options and
Increase Company’s revenue. The partners will provide funding from their own
savings, which will cover start up expenses and provide a financial cushion for
the first few months of operation.
In a Service area Grand Record will provide their customers:
Grand Cinema-cafe
Grand-meal
GrandH20
Grand-cd
Moreover, Grand Records will produce fast online service.
Website design
LOGO
Main Page “About” Page
“Today” Page “Tomorrow" Page
“Contacts" Page
(All pages in real size are attached in Appendix)
Website functions
Website of Grand Record cinema is based on Golden Screen
Cinema website (www.gsc.com. my
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Trademark
As a trademark for Grand Records are presented Grand
Cinema-cafe, Grand-meal, GrandH20, and Grand-cd. All these could not be repeated
by other companies.
Patents
Grand records has patented the special users card, with
microchip which gives an opportunity to holder to have some advantages, for
instance to have free shows, to be served in faster or to get discounts in all
Grand Records branches, inclusively GR-cafe, and for production of Grand-cd.
b.computer Crime
A computer crime in Grand Records business is an unauthorized
access to the accounts information of customers. They rather include the
manipulation of confidential data and critical information. Сomputer crimes involve activities of
software theft, wherein the privacy of the users is hampered. These criminal
activities involve the breach of human and information privacy, as also the
theft and illegal alteration of system critical information. The different
types of computer crimes have necessitated the introduction and use of newer
and more effective security measures.
For protecting from hackers, who would like to get log ins of
users, their passwords and bank account information given for e-payment
options, Grand Records uses the security software, and periodically changes the
method of encoding and decoding information between partners and customers.
Privacy
GR web site developers are strictly working on improving the
level of security, and increase trust of customers to the site, and transaction
making. GR is glad to inform that information given to the site is private and
no one has access to them.
Software help to protect the site from hackers and crackers
and any case of unauthorized or illegal access can be noticed and problems
solved. GR uses a special automatizaed notification service for customers which
will inform users about any “unusual” transactions by email, and for more
security they automatically block User account, and just after confirmation
letter from customer, it should be open for use.
Financial Plan
Financial Plan is a critical for any business. The first step
in running a successful business is to develop a sound business plan and
strategy.
A large marketing budget would not necessary as the focus
would be on offering promotions such as half price tickets during the day
and/or two for the price of one deals can be offered in conjunction with
various local business/newspapers reducing marketing costs substantially. As
the Grand Record cinema experience is unique, and marketed as an indulgence, it
is suggested that many local businesses would be willing to be involved in such
promotional activities.
While actual advertising costs will be low, printing and
distribution costs will still need to be considered. In Appendix (Table 1,
Table 2) shows Summary for Web Site and Profit and Loss table. Grand Record`s
Projected Profit & Loss shows in a first and second table a net loss in the
1st year not only due to consultancy, set up and development fees in
the website, and also promotional Company expenses and advertising cost.
According to this Financial Plan, Grand Record has built strong, stable income
and will be the most successful company in Cinema industry.
Conclusion
The cinema industry as a whole is facing challenges from many
sides. The larger cinemas are better placed to meet the challenges of a quickly
changing marketplace. Unfortunately, the losers in this consolidation of the
marketplace and the emerging challenges to the cinema have been the small,
family run cinemas.
Taking a broader view of the market in which cinemas compete,
the market would be the entertainment market generally. People have a limited
amount of disposable income and a limited amount of time which can be spent on
entertainment. As such, cinemas are also competing with bars, sporting events,
home cinemas, travel and restaurants. It is submitted that Grand Record cinemas
would be a strong competitor in the general entertainment market at a niche
level.
The intention would be to choose high headline price points
but at the same time offer promotional offers which would ensure that most
customers never pay the full rate. The media and promotion strategy would focus
on teaming up with local businesses and newspapers to offer special promotional
packages (for example, the local florist could offer a two for one deal with
each bunch of roses sold)
As noted above, it is the prospective owners' view that
cinemas can no longer focus on the narrow definition of the market. Some
guidance can be taken from the multiplexes which offer patrons an experience.
Often these cinemas are attached to shopping centers and as such going to the cinema
is simply part of a person’s shopping day. Multiplexes, like the shopping
centers to which they are appended, rely on the principle that if something is
large and loud, no one will dare to think that it is anything but the best and
it must be said that they do this well. Teenagers are particularly impressed by
this logic.
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References
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Second page - ABOUTэ
Third page - TODAY
Fourth page - TOMORROW
Fifth page - CONTACTS